Innovative startup · Health technology

Technology that makes cancer support a right, not a luxury.

Ghetcon is an Italian innovative startup designing and building digital platforms for healthcare. Our flagship project, Oncotribe, brings emotional, nutritional and practical support to people living with cancer: accessible, professional and human.

Who we are

Where healthcare expertise meets technology.

European healthcare systems excel at clinical treatment, but support around it is still fragmented, expensive and hard to find. Ghetcon exists to close that gap.

We analyse the specific gaps in cancer support in each country and build tailored digital services in partnership with local professionals and institutions. Our team combines technology, research, service design, analysis and communication under one roof.

Flagship project
Oncotribe
Focus
Holistic cancer support
Launch markets
Italy · France · UK
Two doctors reviewing medical imaging on a screen

The story

From a hospital bed, a vision.

Alessandra Pedrotti Catoni, founder and creator of Oncotribe
Alessandra Pedrotti CatoniFounder & Creator of Oncotribe
January 2024

At the age of 43, Alessandra was diagnosed with two breast carcinomas, and the tumour had spread to the lymph nodes in her arm. She underwent a total mastectomy and axillary lymph node dissection, followed by six months of chemotherapy.

11 months of care

Between hospitals and clinics, she uncovered a systemic gap: millions of patients and families are left alone, with no platform integrating emotional, nutritional and practical support. Oncology care, she realised, is not democratic.

The decision

Oncotribe was born from a patient who experienced isolation first-hand, saw the system's failures up close, and decided to build the solution herself.

Oncotribe is the answer to this gap.

Mission

Democratising cancer support.

Cancer doesn't discriminate. Access to support does.
€110for a nutrition counselling session
€90for a psychology session

What a cancer patient in Italy pays today, if they can find a professional at all.

Those without financial means are excluded entirely, and assume from the outset that any support is unaffordable and out of reach.

European healthcare systems excel at clinical treatment but leave an enormous gap in holistic care. Oncotribe bridges this divide: specialist services at a fraction of market cost, intimate and safe communities, and expert-curated content, all in one app.

Two women talking during a counselling session

Psychological support

Sessions with qualified psychologists, at a fraction of market cost.

A colourful bowl of fresh vegetables and legumes

Nutrition counselling

Specialist nutrition guidance, accessible to everyone.

Hands of several people stacked together

Safe communities

Intimate, protected spaces and expert-curated content.

01

Belonging

Where isolation exists,
we create a community.

02

Accessibility

Where support is a luxury,
we make it a right.

03

Integration

Where fragmentation exists,
we build one platform.

Vision

Bringing everyday courage to millions.

Bridging the gap

Clinical cancer treatment has made extraordinary progress. Patient support has stood still. Oncotribe builds the platform that healthcare systems cannot offer and that the private market makes accessible only to a few.

3 European markets, designed for replication

We start in Italy, France and the United Kingdom. Each country has specific gaps in cancer support: Ghetcon analyses them and develops tailored services in partnership with local professionals and institutions.

  • Italy
  • France
  • United Kingdom

Becoming the global reference point for cancer support

Our ambition is not to build an app. It is to build a new standard of cancer care: one where emotional, nutritional and practical support is an integral part of the journey. Accessible, professional and human.

Cancer should never be faced alone.
With Oncotribe, it won't be.

Full team

Every discipline, one direction.

A multidisciplinary organisation led by the CEO and supported by a board of advisors, bringing together finance, law, technology, research, design and communication.

CEO
Advisors
  • CFO
  • Legal Department
  • Services Development
  • CTO & Technology Department
  • Analysts
  • Artistic & Graphic Department
  • Research & Development
  • Communication

Get in touch

Let's build the future of cancer support together.

Healthcare professionals, institutions, partners and investors: we would love to hear from you.

info@ghetcon.com
Via Mac Mahon 45 · 20155 Milano, Italy